Why Rhinelander?

Located on the shores of the Wisconsin River, Rhinelander is the only Up North Wisconsin community that combines the wild, natural, water-rich environment with an innovative urban-like infrastructure. Rhinelander boasts northern Wisconsin’s only regional airport, largest medical facilities, manufacturing headquarters, regional media, center of higher education, and forestry headquarters along with access to 1,100 lakes. It is a connected wilderness.

Run, bike, swim, ski, and explore nature daily with access to miles of winding, wooded trails, pristine water everywhere, and snowy slopes out your back door. Visitors and residents enjoy a historic downtown and access to shopping, restaurants, coffee shops, and a regional cultural community of arts, music, and theater. Whether forging an enterprising new start-up or seeking authentic outdoor adventure, trailblazing comes naturally in Rhinelander.


The city of nature.
The city of possibilities.

Go Natural! Rhinelander is rich in natural resources and is the location of choice for those seeking to unwind. Unpretentious, but connected, Rhinelander is home to parks, trails, rivers, lakes, golf courses, hunting, fishing, skiing, and more.

Photos on right by Warren Lynn. Used with Permission; all rights reserved.

a connected wilderness

Unplug. Yet, stay connected in numerous ways. Rhinelander’s Oneida County Airport allows you to leave the lake house and jump on a plane to get where you’re going quickly. Interested in learning a foreign language? Nicolet College can teach you Spanish, gourmet cooking, and take you on an outdoor adventure on Lake Julia, which they offer in addition to 1- and 2-year career diplomas and degrees and liberal arts university transfer studies.

Hodags don’t use Ubers, they use boats. Life on the Boom Lake Flowage is both peaceful and lively. Experience it and you will want in on the adventure. A thriving community of pontoon boats, ski boats, fishing digs, and canoes keep life on the water a fun, connected place to be while maintaining the pristine beauty of the waterway. If you prefer to connect indoors, unwind with a Tai Chi class at the regional YMCA of the Northwoods.


Jobs that inspire

People live and work in unexpected ways in Rhinelander. See how these individuals found success on the unbeaten path.


rhinelander’s top
10 under 40

Visit Rhinelander Chamber of Commerce for 2020 nominations. Meet 2019 winners below.


Innovative companies
to work for

Looking to work for an incredible company? These firms don’t settle for ordinary. They seek new ways to innovate and grow.

seeking innovative leaders–
no tie necessary

We’re Up North
with an Urban edge.

Rhinelander is a retail center of the Northwoods with the largest concentration of major retail stores combined with a unique downtown featuring eclectic, high quality items.

Country Fest photo on lower right by TMK Photography. Used with Permission; all rights reserved.


Fishing photo by Warren Lynn. Used with Permission; all rights reserved.
Waterski photo by TMK Photography. Used with Permission; all rights reserved.

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